In 2002 a couple of savvy fountain syrup guys in the Chicago area decided to develop
a bag-in-box (BIB) alternative energy drink that bars and nightclubs could dispense
from a bar gun. From the beginning it was decided that their energy drink would
be a premium alternative formulated to include the classic energy drink taste,
color, and fragrance but without the nasty after-taste that the leading canned
product was plagued with. They eventually locked in a formula and decided to name
the soon-to-be hit Banzai. With the new name and hot label, they created a sheik
energy image that is unmatched by any brand- can or BIB! Before long owners urged
them to develop national distribution and then a 16oz. can package for energy
enthusiasts on the go. The next logical development was BIB variations- in 2005
Sugar-Free Banzai was introduced and in 2007 Banzai-Blue, a blue-raspberry flavored
energy drink was added. In 2006 the Hershey's Ice Cream Company proposed
a co-branding deal with Banzai and began production of Banzai Energy Ice- a push-up
energy frozen novelty. www.hersheyicecream.com"
Follow the distributor inquiries link for information on becoming a Banzai distributor
or follow the contact form link for more information.